The brand "Franco Ferraro" was born in 1974. At the beginning, women's pret-a-porter "FRANCO FERRARO" which is characterized by its special, natural fabrics: merinos wool, cashmere, alpaca, mohair, cotton, as well as printed jacquard silks often enhanced with embroidery.In 1985 he launched his men's collections, "Franco Ferraro Uomo", both classic and casual wear, exhibiting it for many years at Pitti Uomo in Florence.ConceptThe product is a "refined casual" for a consumer who wants to wear comfortable but fashionable at the same time, and he pay attention to fabrics and details.MissionThe Company mission is to design, produce and distribute ladies' and men's collection and accessories under the Franco Ferraro brand, as well as manage, through its licensees, the production and distribution of clothes and accessories all over the world; to continually create clothes and accessories that aspire to a kind of elegance that transcends fashion. Franco Ferraro clothing have an elevated appeal, a quality that means a sense of stability in a world infatuated with the temporary. Franco Ferraro is committed to the long-term view, reflected by his creation of new lines and divisions, and in his investment in new technology and infrastructures.Our goals for the future are:- opening a Flagship store in Milano- improving Franco Ferraro presence in Indonesia, where we only sell accessories under License- starting the distribution of Franco Ferraro clothes in China- starting the distribution of Franco Ferraro clothes in USATargetLadies and men from 30 to 50 with good income.CompetitorsTo refer to famous brands: Max Mara and Giorgio Armani for ladies. Ermenegildo Zegna for men.Strong Point of "Franco Ferraro" brandIt is not a brand only fashionable or only basic/classic. It is a perfect balance among the classic Italian's tradition of high fashion handicraft and the newest "ready to wear" concept.It is a total look collection using valuable fabrics and accessories in a modern sewing technic and playing with Italian colors blanded with few accent fashionable tones.The companyCHILD s.r.l. (acronym made up of the names of Ferraro's children: Chiara, Ilaria, Davide, all working in the Company)EstablishmentFounded in 1974 by Franco Ferraro, the designer.LocationHalf way from Milan and Turin, near Biella.Employees20 besides the people working on outside factories for production (about 80). Family assetsAll five member of the family are working in Child Company:Franco (father) = director/designerLaura (mother) = productionChiara (daughter) = designerIlaria (daughter) = administrationDavide (son) = tradeProductionIt is flexible, owing to outside factories.Average: from 40.000 to 50.000 piecesPercentage ladies & men50% ladies, 50% menLicenses in KoreaWith the licensed men's wear line (Superior) "Franco Ferraro Uomo": 51 corners in Department Stores.Registered brandsFranco FerraroLaura FerraroChiaraCosta SmeraldaDestrieroShops conceptFor Licensees, a design of shop or corner is available.Fashion Consulting DepartmentFashion advises/cooperation are offered on various fields (textiles, ladies/men's wear, children's wear, accessories etc.): concept, themes, colours, fabrics research, coloured sketches, eventual paper patterns etc.